(Solved by Humans)-Amazon has huge advantage over bricks and mortar retailers with

Question

Amazon has huge advantage over bricks and mortar retailers with the intelligent systems they employ.? All you have to do is get somewhere close to a product category and their intelligent systems will provide links to products other customers shopped for or bought after they viewed that particular item.? Often, in a few clicks you have found a top rated product that you were not aware of a few minutes earlier.?

For Harrison Kirby (owner of the golf shop from the Internship Activity from Chapter 7) this causes a real problem.? He has a tough time competing with online?golf stores because he is not able to carry their amount of inventory nor does he have the amount of data necessary to create these intelligent systems.?
IT 210 Milestone One: Internship Assignment Rubric
Overview
For the final project in this course, you are being asked to apply the concepts learned throughout the course to assist a small business owner in improving his
business through the use of technology. Milestone One will be the first step in creating your report and recommendations to the business owner. The objective of
this milestone is to further explore course concepts and incorporate additional perspectives and source material to analyze real world scenarios. Leverage both
the textbook and external sources to complete the internship assignment.
Prompt
Harrison Kirby runs a local golf course with a shop of around 150 products. He wants to have a website that will facilitate e-business for his golf course. He wants
online scheduling of tee times (including coordination of group play), online shopping, and social network integration. One difficulty of moving a small business
from a traditional retail store to an online store is channel complications. Everything must be reconsidered. For example, how will he communicate with his customers? How will they find product information? How will he accept orders? How will he manage payments and shipping? These questions and many more have
kept Kirby from making the e-commerce plunge.
Below you will find a letter from Kirby explaining what he would like you to do:
Dear Intern,
I have an interesting project for you. I am interested in an online presence for my golf shop. Specifically, I want to offer a few (less than 150) products online for in-store pickup or delivery. I would also like online scheduling of tee times.
I want you to research the web for companies that provide this type of product. Ultimately, you may recommend a combination of providers to accomplish all that I am trying to do. For example, your final recommendation may include a web hosting solution, logistics provider, and a CRM (Customer Relationship Management) tool. Or, perhaps you will find a product that can be customized to provide all the functionality in one piece.
Keep in mind that my shop is a small business, and I do not have resources to manage a complicated system. I need something that is fairly easy to implement, use, and manage. I have heard of online, cloud, as-a-service platforms that do not require local hardware. I think that this type of setup would be
most useful to me, but I have no idea what type of software I should use to support my business.
After you complete your research, as the first step in this process, please send me a report with the following critical elements:
1. Overview of the companies you learned about
2. Profile of your selections and the reasons you chose them
3. Summary of why you believe this will help me accomplish my goals
I am very excited to see your work!

Sincerely,
Harrison Kirby
Note: You should incorporate at least three sources into your report; one source should be the textbook. Use paraphrasing and direct quotations to help
demonstrate the concepts and support your perspectives.
Writing Tips:
Include a cover page with your name, date, course name/number, and title of the assignment.
In the body, use headings and sub-headings. Do not jump from subject to subject without providing some type of heading beforehand.
Use correct grammar and punctuation.
Make the presentation as professional as possible. Sloppy papers may have correct answers, but the message will be lost if the paper is not professional.
Make sure you understand how to cite reference material within the text of your submission (e.g., according to John Doe, ?citing in text is a key concept
in this course? (2013)). A guide to using APA citation method can be found at the following SNHU site:
http://libguides.snhu.edu/introduction_to_citationstyles
Example APA-style citation:
Rainer, R. K., Prince, B., & Cegielski, C. G. (2014). Introduction to information systems: supporting and transforming business (5th ed.). Hoboken, NJ: Wiley & Sons.
Requirements of Submission
Milestone One: Internship Assignment should follow these formatting guidelines: Use of three sources, 1?2 pages (not including cover page or bibliography
section), double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA format.

Rubric
Critical Elements
Company Overviews
Selection Reasoning

Summary Conclusion

Articulation of
Response

Comments:

Exemplary
Meets ?Proficient? criteria and
substantiated with research
(27-30)
Meets ?Proficient? criteria and
substantiated with evidence to
support reasoning
(27-30)
Meets ?Proficient? criteria and
substantiated with researchbased rationale
(18-20)
Submission is free of errors
related to citations, grammar,
spelling, syntax, and
organization, and is presented
in a professional and easy-toread format
(18-20)

Proficient
Provides company overviews
(24-26)
Provides reasoning for selection
of companies
(24-26)
Provides summary that is
appropriate for attaining client?s
goals
(16-17)
Submission has no major errors
related to citations, grammar,
spelling, syntax, or organization

(16-17)

Needs Improvement
Company overviews are lacking
in detail
(21-23)
Insufficiently provides reasoning
for selection of companies
(21-23)
Summary is inappropriate
and/or illogical for attaining
client?s goals
(14-15)
Submission has major errors
related to citations, grammar,
spelling, syntax, or organization
that negatively impact
readability and articulation of
main ideas
(14-15)

Not Evident
Does not provide company
overviews
(0-20)
Does not present reasoning for
selection of companies
(0-20)
Does not provide summary
(0-13)
Submission has critical errors
related to citations, grammar,
spelling, syntax, or organization
that prevent understanding of
ideas

Value
30
30

20

20

(0-13)
Earned Total

100%