(Solved by Humans)-Advertisers and marketers use information about our motivations
Question
Advertisers and marketers use information about our motivations when they create advertising campaigns. Find video clips of commercials for a particular product and identify which motivations are being targeted in the ad.
Create?a 10 slide Power Poinr presentstion, to be presented in class, about motivation in which you do the following:
- Summarize the commercial.
- Describe the motivation(s) being targeted in the ad. Also consider which motivations aren't being targeted.
- Compare the different theories of motivation (instinct, evolutionary, drive, arousal, incentive, and hierarchal) and explain their relevance, if any, in the advertisement.
- Include an Introduction and a Conclusion
Note: Title pages, reference pages and agendas do not count towards slide count. Be sure to properly cite any resources you use in APA format.
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