(Solved by Humans)-According to the "marketing rules" we discussed in class,

Question

According to the "marketing rules" we discussed in class, marketing is NOT a battle of products; it is a battle of ________________.

??????????????? Companies

??????????????? Brands

??????????????? Marketers

??????????????? Perceptions

??????????????? None of the above

Katie went to the grocery store and used routine problem solving to determine which brand of corn flakes she would buy. Based on this information, one thing we know for sure about her purchase is:

??????????????? She bought Kellogg's, the market leader.

??????????????? She looked at several different brands before making a decision.

??????????????? She didn't compare "Nutrition Facts" labels before making a decision.

??????????????? She spent way too much time shopping for corn flakes.

??????????????? We don't have enough information to be sure of any of the above.

The political/legal environment of marketing may refer to:

I. Laws that require businesses to perform certain activities

II. Laws that prohibit business from doing certain things

III. Laws that apply to consumers that indirectly impact business

??????????????? I only

??????????????? II only

??????????????? I and II only

??????????????? I and III only

??????????????? I, II and III

The buying center is NOT a formalized group in a corporation.

??????????????? Always true

??????????????? Always false

??????????????? Depends on the corporation

The Social/Cultural environment of marketing includes all of the following, EXCEPT:

??????????????? the way people live their lives

??????????????? how people behave

??????????????? what people believe

??????????????? a society's values

??????????????? a society's unemployment rates

Which social class tends to rely most on salespeople and advertising in making purchase decisions?

??????????????? Upper

??????????????? Upper middle

??????????????? Middle

??????????????? Lower middle

??????????????? Upper lower

Which of the following psychological variables is the MOST DIFFICULT for a marketer to influence.

??????????????? motivation

??????????????? perception

??????????????? learning

??????????????? attitude

??????????????? personality

The major disadvantage of concentrated target marketing is

??????????????? Competitors may identify market segments

??????????????? Lack of diversity in your target market

??????????????? Extensive resources are required

??????????????? Customers are unlikely to be satisfied

??????????????? None of the above

The goal of marketing is to try to

??????????????? Maximize profit and minimize costs

??????????????? Sell products and services to the largest possible number of people

??????????????? Satisfy consumer needs and wants through the exchange process

??????????????? Provide high quality at a low cost.

??????????????? None of the above

A negative trend in the marketing environment can have a positive effect on a marketer.

??????????????? True

??????????????? False