(Answered)-This should be a relatively easy assignment. Only requires 3 - (2025 Updated Original AI-Free Solution

Question

1. This should be a relatively easy assignment. Only requires 3 pages. The product i have chosen is Starbucks coffee. ?I have already listed the references and feel free to use one or two of your own.

Solomon, M. R. (2015).?Consumer behavior: Buying, having, and being?(11th ed.). Upper Saddle River, NJ: Prentice Hall. ISBN: 9780133450897.

The following required readings are provided for you in the Capella University Library or linked directly in this course. To find library resources, use the?Journal and Book Locator?tool found on the library home page.

Devezer, B., Sprott, D., Spangenberg, E. R., & Czellar, S. (2014).?Consumer well-being: Effects of subgoal failures and goal importance.?Journal of Marketing, 78(2), 118?134.

Huang, L-Y., Hsieh, Y-J., & Wu, Y-C. J. (2014).?Gratifications and social network services usage: The mediating role of online experience.?Information & Management, 51(6), 774?782.

White, K., & Simpson, B. (2013).?When do (and don't) normative appeals influence sustainable consumer behaviors??Journal of Marketing, 77(2), 78?95.

2. ASSIGNMENT
3. Return to the product or service selected for the Unit 3 assignment. Visit the Web site of a competitor's product or service.
   • How does the competitor use or infer income, social class, age, and subcultures to sell its products or services?
   • How do cultural elements such as income, social class, and age, as well as subcultural elements such as religion, ethnicity, and race influence the consumer behavior?
4. Interview briefly three consumers who fit the target profile for your product, and ask them questions about a recent purchase or consideration of a purchase of the product category you selected. These are informal interviews and can be with family members or friends.
   • Ask what specific factors led them to problem recognition. Also ask them to explain the similarities or differences that existed between their choices at decision time.
   • Ask them what attitudes they have about the product and the actual purchasing experience.
   • Determine the influence of cultural elements such as income, social class, and age, as well as subcultural elements such as religion, ethnicity, and race on consumer behavior.
5. Summarize your findings from steps one and two.
6. Review your summarized information. Identify at least three marketing tactics to be developed as part of the overall marketing strategy you will develop in Unit 6.

You will want to fully explore and research this topic by raising questions that may be pertinent to your specific product or service.?Note: Keep in mind that your previous assignment focused on external influences, and this assignment should focus on internal influences.

To successfully complete this assignment, you are expected to:

• Identify consumer characteristics of the selected product.
• Analyze contemporary issues that impact consumer purchasing patterns of the product.
• Describe how internal influences impact consumer behavior within different product or service segments of the consumer market.
• Demonstrate how internal influences relate to marketing practices when building a marketing strategy.
• Identify marketing tactics and strategies specific to the product or service.
• Present the analysis in a smooth manner, supported by properly cited resources.

Your paper should be 3?5 pages in length. Be sure to include at least 2?3 scholarly sources supporting your work, cited and referenced per current APA.